Marketing, Advertising, and Social Media Compliance (4h)
The internet is rich with promotional opportunities. Whether it’s a post on Facebook or a tweet linking to your new listing, a status update on LinkedIn, a virtual home tour on YouTube, or photo collage on Pinterest, there are plenty of ways to promote your professionalism, highlight your expertise, increase your connections, and showcase your listings.
This course looks at how you can use the unique advertising and marketing opportunities available online to better serve your clients and customers, and further promote your own brand.
Course highlights include:
- How consumers—and agents and agencies—use social media and the impact on the real estate industry
- How to use various social media platforms—including Twitter, Facebook, LinkedIn, YouTube, and Pinterest—to promote your business and better serve your clients and customers
- How various social media platforms differ and how to select the ones that are best for you and your needs
- Tips for creating an online marketing strategy
- Legal and ethical issues surrounding online marketing
- Copyright law, trademarks, and public domain content
- Tips for avoiding common social media missteps
State Requirements For Illinois
Illinois State Requirement Details for Real Estate Broker Continuing Education
The Illinois Division of Real Estate has implemented new education requirements to reflect recent changes to the Illinois Real Estate License Act of 2000. The 2026 Broker Renewal deadline is April 30, 2026. The 4-hour Core course, if completed prior to June 30, 2025, will satisfy the Core requirement for this renewal. However, the Division strongly recommends completion of the 6-hour Core course, which includes at least 2 hours of fair housing training, to satisfy the Core requirement for this renewal.
Renewal Date: April 30th of even-numbered years
Hours Required by the State: 12 hours
- 6-hour core course (or 4-hour core course if completed prior to June 30, 2025)
- 6 hours of elective courses (or 8 hours of elective courses if the 4-hour core course was completed prior to June 30, 2025) including
- 1-hour course in Sexual Harassment Prevention Training
Note: Brokers receiving their initial broker license are required to complete the 45-hour post-license education during their first license term and are not required to complete any other CE during that license term.
Illinois Department of Financial and Professional Regulation Division of Real Estate
Street Address: 320 West Washington Street, 3rd Floor, Springfield, Illinois 62786
Mailing Address: 320 West Washington Street, 3rd Floor, Springfield, Illinois 62786
Telephone: (800) 560-6420
Email: fpr.realestate@illinois.gov