Marketing, Advertising, and Social Media Compliance (4h)
The internet is rich with promotional opportunities. Whether it’s a post on Facebook or a tweet linking to your new listing, a status update on LinkedIn, a virtual home tour on YouTube, or photo collage on Pinterest, there are plenty of ways to promote your professionalism, highlight your expertise, increase your connections, and showcase your listings.
This course looks at how you can use the unique advertising and marketing opportunities available online to better serve your clients and customers, and further promote your own brand.
Course highlights include:
- How consumers—and agents and agencies—use social media and the impact on the real estate industry
- How to use various social media platforms—including Twitter, Facebook, LinkedIn, YouTube, and Pinterest—to promote your business and better serve your clients and customers
- How various social media platforms differ and how to select the ones that are best for you and your needs
- Tips for creating an online marketing strategy
- Legal and ethical issues surrounding online marketing
- Copyright law, trademarks, and public domain content
- Tips for avoiding common social media missteps
State Requirements For Illinois
Illinois State Requirement Details for Real Estate Managing Broker Continuing Education
Renewal Date: April 30th of odd-numbered years
Hours Required by the State: 24 hours
- 12-hour Broker Management CE course
- 6-hour core course
- 6 hours of elective courses including
- 1-hour course in Sexual Harassment Prevention Training
Note: A managing broker renewing their license for the first time may use the 45-hour managing broker pre-license brokerage administration and management course to satisfy the 12-hour broker management CE requirement. If the current term of the managing broker license ends within the 90 days after the initial managing broker license is issued, a licensee is not required to complete CE for that managing broker license term but shall complete all CE requirements before the next managing broker renewal deadline.
Illinois Department of Financial and Professional Regulation Division of Real Estate
Street Address: 320 West Washington Street, 3rd Floor, Springfield, Illinois 62786
Mailing Address: 320 West Washington Street, 3rd Floor, Springfield, Illinois 62786
Telephone: (800) 560-6420
Email: fpr.realestate@illinois.gov